These Terms and Conditions ("Terms") govern your access to and use of the website, services, content, reports, analytics, software, tools, dashboards, communications, and related offerings provided by Elite VFA Services LLC, doing business as Guroo Analytics ("Guroo Analytics," "we," "our," or "us") through gurooanalytics.io and any related services (collectively, the "Services").
Use of Services
You may use the Services only in compliance with these Terms and all applicable laws, rules, and regulations.
You agree not to:
- Use the Services for any unlawful, fraudulent, or unauthorized purpose
- Interfere with or disrupt the operation or security of the Services
- Attempt to gain unauthorized access to systems, accounts, or data
- Copy, modify, distribute, sell, lease, sublicense, reverse engineer, or exploit any part of the Services except as expressly permitted by us in writing
- Use automated means to scrape, crawl, or extract data from the Services unless authorized
- Upload or transmit viruses, malware, or harmful code
- Misrepresent your identity, affiliation, or authority
Eligibility
By using the Services, you represent that you are at least 18 years old and have the authority to enter into these Terms on your own behalf or on behalf of the business or entity you represent.
Services and No Guarantee of Results
Guroo Analytics provides analytics, marketing, measurement, advisory, reporting, and related business services. The specific scope of services may be described on our website, in proposals, statements of work, service agreements, onboarding materials, or other written communications.
Business, marketing, traffic, lead generation, revenue, advertising, or performance outcomes depend on many factors outside our control. Unless expressly stated in a signed written agreement, we do not guarantee any specific results, including traffic levels, lead volume, conversion rates, revenue increases, advertising performance, search rankings, customer acquisition, or return on investment.
Customer Responsibilities
If you use our Services as a customer or client, you agree to:
- Provide accurate and complete information
- Maintain the security of your accounts, credentials, and connected systems
- Obtain all necessary rights, permissions, and consents for the data you share with us
- Ensure that your use of third-party platforms, integrations, and data sources complies with applicable terms and laws
- Review reports, deliverables, and recommendations and make your own business decisions based on your judgment
You are responsible for all activities conducted through your accounts or systems unless caused directly by our unauthorized actions.
Accounts and Access
Certain Services may require an account, login credentials, or access to third-party systems. You are responsible for safeguarding your credentials and restricting access to your account. You must notify us promptly of any suspected unauthorized use or security incident involving your account.
We may suspend or restrict access to the Services if we believe there has been a violation of these Terms, a security risk, nonpayment, or misuse of the Services.
Fees, Billing, and Payment
If you purchase paid Services, you agree to pay all applicable fees, charges, taxes, and other amounts specified in the applicable proposal, invoice, order form, subscription terms, or service agreement.
Unless otherwise agreed in writing:
- Fees are due according to the payment terms on the invoice or agreement
- Payments are non-refundable once earned or once Services have been delivered, performed, or made available
- Late payments may result in suspension of Services
- You are responsible for any taxes, duties, or governmental assessments associated with your purchase, excluding taxes based on our net income
If a separate signed agreement contains billing terms, that agreement will control for those Services.
Intellectual Property
All rights, title, and interest in and to the Services, including all software, technology, content, branding, logos, text, graphics, designs, dashboards, templates, methodologies, processes, know-how, and other materials provided by Guroo Analytics, are and remain the property of Guroo Analytics or its licensors.
Subject to your compliance with these Terms and any applicable agreement, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services for your internal business use.
You may not use our name, logo, trademarks, service marks, or other brand features without our prior written consent.
Customer Data
You retain ownership of the data, materials, and content you provide to us or authorize us to access ("Customer Data"), subject to any rights granted to us under these Terms or any separate agreement.
You grant us a limited right to access, use, host, process, reproduce, transmit, and analyze Customer Data solely as necessary to:
- Provide and support the Services
- Perform analytics, reporting, and measurement
- Maintain, secure, and improve the Services
- Comply with legal obligations
- Enforce our agreements
You represent that you have all necessary rights and permissions to provide Customer Data and to authorize our access and processing of it.
Confidentiality
Each party may receive non-public, confidential, or proprietary information from the other. The receiving party will use such information only as necessary to perform under these Terms or any applicable agreement and will not disclose it to third parties except to employees, contractors, or service providers who need to know it and are bound by confidentiality obligations, or as required by law.
Confidential information does not include information that:
- Is or becomes publicly available without breach of obligation
- Was already lawfully known to the receiving party
- Is lawfully received from a third party without restriction
- Is independently developed without use of the disclosing party's confidential information
Feedback
If you provide suggestions, ideas, feedback, or recommendations relating to the Services, we may use them without restriction or obligation to you.
Third-Party Services and Integrations
The Services may interact with or depend on third-party platforms, software, data providers, websites, or integrations. Your use of third-party services is governed by the terms and policies of those third parties.
We are not responsible for the availability, functionality, accuracy, security, or practices of third-party services, and we are not liable for issues caused by third-party platforms, outages, policy changes, account suspensions, data restrictions, or integration failures.
Website Content and Informational Use
Content available on our website is provided for general informational and business purposes. It may be updated, changed, or removed at any time without notice. We do not guarantee that website content is complete, current, or error-free.
Disclaimer of Warranties
To the maximum extent permitted by law, the Services are provided on an "as is" and "as available" basis. Guroo Analytics disclaims all warranties, express, implied, statutory, or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties arising from course of dealing, usage, or trade practice.
We do not warrant that the Services will be uninterrupted, error-free, secure, or free from harmful components, or that any data, reports, or outputs will be fully accurate, complete, or suitable for your intended use.
Limitation of Liability
To the maximum extent permitted by law, Guroo Analytics and its owners, officers, employees, contractors, affiliates, licensors, and service providers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business, goodwill, data, or business opportunities, arising out of or related to the Services or these Terms, even if advised of the possibility of such damages.
Indemnification
You agree to defend, indemnify, and hold harmless Guroo Analytics and its owners, officers, employees, contractors, affiliates, licensors, and service providers from and against any claims, damages, liabilities, losses, judgments, costs, and expenses, including reasonable attorneys' fees, arising out of or related to:
- Your use of the Services
- Your violation of these Terms
- Your Customer Data
- Your violation of any law or the rights of any third party
- Your misuse of third-party platforms, accounts, or integrations
Termination
We may suspend or terminate your access to the Services at any time, with or without notice, if:
- You violate these Terms
- You fail to pay amounts due
- Continued access creates legal, security, or operational risk
- We discontinue the relevant Services
You may stop using the Services at any time.
Sections that by their nature should survive termination will survive, including sections relating to intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, payment obligations, and governing law.
Governing Law and Venue
These Terms are governed by the laws of the state in which Elite VFA Services LLC is organized or principally operates, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms or the Services will be resolved exclusively in the state or federal courts located in that state, and each party consents to the jurisdiction and venue of those courts.
Changes to These Terms
We may update these Terms from time to time. Updated Terms will be posted on this page with a revised Effective Date. Your continued use of the Services after updated Terms become effective constitutes acceptance of the revised Terms.
Entire Agreement
These Terms, together with any applicable service agreement, proposal, order form, statement of work, or Privacy Policy, constitute the entire agreement between you and Guroo Analytics regarding the Services, except where a separate signed agreement expressly supersedes these Terms in whole or in part.
Severability
If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.
Waiver
A failure to enforce any provision of these Terms is not a waiver of that provision or any other provision.
Contact Information
If you have questions about these Terms or our Services, reach out:
- Entity: Elite VFA Services LLC d/b/a Guroo Analytics
- Email: [email protected]
- Website: a2p.gurooanalytics.io